CMS Design
|
User Interface
|
User Experience
|
Brand Identity
CMS Design
|
User Interface
|
User Experience
|
Brand Identity
Understanding the Landscape
Connecting Creativity, Collaboration & Control.
Connecting Creativity, Collaboration & Control.
Connecting Creativity,Collaboration & Control.
After 7 years as a content manager in one of Israel’s leading media companies,
I experienced firsthand the challenges of juggling multiple content systems.
I always dreamed of a platform where everything comes together seamlessly—
and that’s why I designed Content.
After 7 years as a content manager in one of
Israel’s leading media companies, I experienced
firsthand the challenges of juggling multiple
content systems. I always dreamed of a platform
where everything comes together seamlessly—
and that’s why I designed Content.
After 7 years as a content manager in one of Israel’s leading media companies,
I experienced firsthand the challenges of juggling multiple content systems.
I always dreamed of a platform where everything comes together seamlessly—
and that’s why I designed Content.
In today's media landscape, fragmented content creation tools disrupt efficiency,
consistency, and brand coherence, creating challenges such as a steep learning
curve, poor collaboration, limited integration, higher costs, and reduced creativity.
In today's media landscape, fragmented content
creation tools disrupt efficiency, consistency, and
brand coherence, creating challenges such as a
steep learning curve, poor collaboration, limited
integration, higher costs, and reduced creativity.
In today's media landscape, fragmented content creation tools disrupt efficiency,
consistency, and brand coherence, creating challenges such as a steep learning curve,
poor collaboration, limited integration, higher costs, and reduced creativity.
I set out to reimagine content creation with a centralized hub that streamlines
the entire process—leveraging AI to automate workflows, enhance creativity,
and preserve a brand’s distinctive identity and voice.
I set out to reimagine content creation with a
centralized hub that streamlines the entire
process—leveraging AI to automate workflows,
enhance creativity, and preserve a brand’s
distinctive identity and voice.
I set out to reimagine content creation with a centralized hub that streamlines
the entire process—leveraging AI to automate workflows, enhance creativity,
and preserve a brand’s distinctive identity and voice.
Qualitative Research
Quantitative Research
Competitive Benchmarking
User Persona
Empathy Map
Story Board
User Journey
Typography
Colors
Wireframes
Visual Design
Prototype
User Persona
Empathy Map
Story Board
User Journey
Typography
Colors
Wireframes
Visual Design
Prototype
Brand Identity
I believe branding goes beyond aesthetics. While design is important,
true impact comes from strategy—understanding the audience,
refining the voice, and positioning the brand effectively.
I believe branding goes beyond
aesthetics. While design is important,
true impact comes from strategy—
understanding the audience,
refining the voice, and positioning
the brand effectively.
I believe branding goes beyond aesthetics. While
design is important, true impact comes from
strategy—understanding the audience, refining
the voice, and positioning the brand effectively.
Before diving into the design process, it's essential to build a strong brand foundation.
This involves defining the brand’s core values, mission, and purpose, ensuring that
every visual and verbal element reflects a consistent and clear identity.
Before diving into the design process, it's essential
to build a strong brand foundation. This involves
defining the brand’s core values, mission, and
purpose, ensuring that every visual and verbal
element reflects a consistent and clear identity.
Before diving into the design process, it's essential to build
a strong brand foundation. This involves defining the brand’s
core values, mission, and purpose, ensuring that every visual
and verbal element reflects a consistent and clear identity.
Design Process
I followed the design thinking process with a user-centered
approach, a non-linear, iterative method with four phases:
Empathize, Define, Ideate, and Design.
I followed the thinking process with a
user-centered approach, a non-linear,
iterative method with four phases:
Empathize, Define, Ideate, and Design.
This process began by researching user needs and challenges, then translating
insights into problem statement and user persona. Ideas were structured,
prototyped, and refined into high-fidelity visuals to create effective solutions.
This process began by researching user needs
and challenges, then translating insights into
problem statement and user persona. Ideas
were structured, prototyped, and refined into
high-fidelity visuals to create effective solutions.
This process began by researching user needs and challenges,
then translating insights into problem statement and user
persona. Ideas were structured, prototyped, and refined
into high-fidelity visuals to create effective solutions.
Empathize
Phase
Empathize Phase
Observe Workflows,Uncover Motivations,Identify Pain Points.
Observe Workflows,Uncover Motivations,Identify Pain Points.
Develop a deep understanding of the problem through user research and expert consultation. This involves engaging directly with target users: content editors,
team leads, and marketing teams, to map comprehensive workflow pain points
across content creation ecosystem, Identify cross-functional collaboration
barriers, and discover opportunities for technological intervention.
By analyzing interviews, surveys, and competitive research, I set aside
assumptions to gain meaningful insights into user needs and challenges.
Develop a deep understanding of the problem through user research and expert consultation. This involves engaging directly with target users: content editors, team leads, and marketing teams, to map comprehensive workflow pain points across content creation ecosystem, Identify cross-functional collaboration
barriers, and discover opportunities
for technological intervention.
By analyzing interviews, surveys, and competitive research, I set aside
assumptions to gain meaningful
insights into user needs and challenges.
Develop a deep understanding of the problem through user research
and expert consultation. This involves engaging directly with target
users: content editors, team leads, and marketing teams, to map
comprehensive workflow pain points across content creation
ecosystem, Identify cross-functional collaboration barriers,
and discover opportunities for technological intervention.
By analyzing interviews, surveys, and competitive
research, I set aside assumptions to gain
meaningful insights into user needs and challenges.
Methodology
My research adopted a strategic segmentation approach,
targeting three critical user groups.
My research adopted a strategic segmentation approach, targeting
three critical user groups.
My research adopted a strategic segmentation
approach, targeting three critical user groups.
Content Editors
Front-line content creators responsible for day-to-day content production.
Front-line content creators responsible
for day-to-day content production.
Team Leads
Mid-level managers overseeing content teams and workflow coordination.
Mid-level managers overseeing content
teams and workflow coordination.
Marketing Teams
Strategic professionals managing content distribution and brand messaging.
Strategic professionals managing
content distribution and brand messaging.
Screening Criteria
Professionals actively involved in content creation, management, or distribution.
Professionals actively involved in content
creation, management, or distribution.
Minimum 2 years of experience in digital content workflows.
Minimum 2 years of experience
in digital content workflows.
Working in organizations with complex content ecosystems.
Working in organizations with
complex content ecosystems.
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Quantitative Survey
Quantitative Survey
Distributed to users across segments.
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Qualitative Interviews
Qualitative Interviews
Semi structured, open ended questions.
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Competitive Benchmarking
Competitive Benchmarking
Content and task management tools.
Selected Questions
Qualitative Interviews
Qualitative Interviews
Quantitative Survey
General Background
Can you walk me through
your workflow?
Pain Points
What are the challenges you face
at each stage of your workflow?
Needs
What matters most to you
in your workflow?
Goals
What are your main goals when it
comes to managing work processes?
Emotional Drivers
How do you feel when you encounter
obstacles in achieving your goals?
Decision-Making
Have you ever switched
platforms/systems?
Qualitative Interviews
Quantitative Survey
General Background
Can you walk me through
your workflow?
Pain Points
What are the challenges you face
at each stage of your workflow?
Needs
What matters most to you
in your workflow?
Goals
What are your main goals when it
comes to managing work processes?
Emotional Drivers
How do you feel when you encounter
obstacles in achieving your goals?
Decision-Making
Have you ever switched
platforms/systems?
Qualitative Interviews
Quantitative Survey
General Background
Can you walk me through
your workflow?
Pain Points
What are the challenges you face
at each stage of your workflow?
Needs
What matters most to you
in your workflow?
Goals
What are your main goals when it
comes to managing work processes?
Emotional Drivers
How do you feel when you encounter
obstacles in achieving your goals?
Decision-Making
Have you ever switched
platforms/systems?
Findings & Insights
Content Editors
Team Leads
Marketing Teams
Managing multiple tools and fixing errors due to a lack of integration, combined with limited technical knowledge, which impacts productivity.
Fragmented workflows and lack of automation
cause confusion, micromanagement,
frustration, and higher turnover.
Lack of alignment and manual coordination
between teams causes delays, rushed
work, and missed opportunities.
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Struggle with technological complexity.
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3
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8
8
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9
9
9
9
9
9
9
9
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
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7
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9
0
1
2
3
4
5
6
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8
9
0
1
2
3
4
5
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7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%
Face inconsistent content quality from tool disconnection.
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
3
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0
1
2
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9
0
1
2
3
4
5
6
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8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%
Encounter creativity blocks from technical inefficiencies.
Content Editors
Team Leads
Marketing Teams
Managing multiple tools and fixing errors due to a lack of integration, combined with limited technical knowledge, which impacts productivity.
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
3
3
3
3
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3
3
3
3
3
4
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8
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8
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9
9
9
9
9
9
9
9
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%
Struggle with
technological complexity.
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
3
3
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9
9
9
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9
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0
1
2
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5
6
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9
0
1
2
3
4
5
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8
9
0
1
2
3
4
5
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7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%
Face inconsistent content quality
from tool disconnection.
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
3
3
3
3
3
3
3
3
3
3
4
4
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8
8
8
8
8
8
8
8
9
9
9
9
9
9
9
9
9
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%
Encounter creativity blocks
from technical inefficiencies.
Content Editors
Team Leads
Marketing Teams
Managing multiple tools and fixing errors due to
a lack of integration, combined with limited technical
knowledge, which impacts productivity and creativity.
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
3
3
3
3
3
3
3
3
3
3
4
4
4
4
4
4
4
4
4
4
5
5
5
5
5
5
5
5
5
5
6
6
6
6
6
6
6
6
6
6
7
7
7
7
7
7
7
7
7
7
8
8
8
8
8
8
8
8
8
8
9
9
9
9
9
9
9
9
9
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%
Struggle with technological complexity.
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
3
3
3
3
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3
3
3
3
3
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0
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0
1
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9
0
1
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9
0
1
2
3
4
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8
9
0
1
2
3
4
5
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7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
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7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%
Face inconsistent content quality from tool disconnection.
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
3
3
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9
0
1
2
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9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
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7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%
Encounter creativity blocks from technical inefficiencies.
Competitive Benchmarking
I conducted a comprehensive analysis of existing content
creation tools, evaluating their AI-driven features and
comparing their task management capabilities.
I conducted a comprehensive
analysis of existing content
creation tools, evaluating their
AI-driven features and
comparing their task
management capabilities.
I conducted a comprehensive
analysis of existing content creation
tools, evaluating their AI-driven
features and comparing their
task management capabilities.
My competitive analysis of content and task management tools revealed a gap:
AI-powered features remain underutilized, and platforms excel in
either content or task management—but rarely both.
My competitive analysis of content and
task management tools revealed a gap:
AI-powered features remain underutilized,
and platforms excel in either content or
task management—but rarely both.
My competitive analysis of content and task
management tools revealed a gap: AI-powered
features remain underutilized, and platforms excel
in either content or task management—but rarely both.
AI task scheduler
AI task scheduler
Video-to-text transcripts
Phone calls recorded to PC
Real-time co-editing
Generative prompt library
Rich media assets
AI content generator
AI chatbot builder
AI task scheduler
AI task scheduler
Video-to-text transcripts
Phone calls recorded to PC
Real-time co-editing
Generative prompt library
Rich media assets
AI content generator
AI chatbot builder
AI task scheduler
AI task scheduler
Video-to-text transcripts
Phone calls recorded to PC
Real-time co-editing
Generative prompt library
Rich media assets
AI content generator
AI chatbot builder
Market Gaps
Market Gaps
Opportunities
Opportunities
Market Gaps
Opportunities
Most platforms lack AI-powered task management.
Most platforms lack AI-powered task management.
Introduce intelligent automation that optimizes assignments and team productivity.
Introduce intelligent automation that optimizes assignments and team productivity.
No solution provides built in video-to-text transcription.
No solution provides built in video-to-text transcription.
Implement automated transcription for repurposing videos, interviews, and meetings into subtitles, articles, and summaries.
Implement automated transcription for repurposing videos, interviews, and meetings into subtitles, articles, and summaries.
No platform integrates direct phone call recordings for interviews and documentation.
No platform integrates direct phone call recordings for interviews and documentation.
Streamline content research by enabling call logging and searchable transcriptions within the CMS.
Streamline content research by enabling call logging and searchable transcriptions within the CMS.
Real-time co-editing is rare in platforms
Real-time co-editing is rare in platforms
Offer seamless multi-user editing with version control for improved team efficiency.
Offer seamless multi-user editing with version control for improved team efficiency.
AI-assisted content creation is lacking.
AI-assisted content creation is lacking.
Introduce an AI-powered prompt library that assists in content creation by generating headlines, outlines, and copy ideas.
Introduce an AI-powered prompt library that assists in content creation by generating headlines, outlines, and copy ideas.
Most tools do not offer integrated media asset management, requiring third-party solutions.
Most tools do not offer integrated media asset management, requiring third-party solutions.
Build a centralized media library with AI-powered search and tagging.
Build a centralized media library with AI-powered search and tagging.
AI-generated content is available in some platforms but often lacks contextual awareness.
AI-generated content is available in some platforms but often lacks contextual awareness.
Develop an AI writing assistant that adapts to brand voice and industry-specific needs.
Develop an AI writing assistant that adapts to brand voice and industry-specific needs.
Jobs-to-Be-Done (JTBD)
Having identified the key Jobs to Be Done for content editors, team leads,
and marketing teams, the next step in the Define phase is to frame
these jobs as specific design challenges that the solution must address.
Having identified the key JTBD for content editors, team leads, and marketing teams, the next step in the Define phase is to frame these jobs as specific design challenges that the solution must address.
Having identified the key Jobs to Be Done for
content editors, team leads, and marketing
teams, the next step in the Define phase is to
frame these jobs as specific design challenges that the solution must address.
For Content Editors
Core Need: An integrated system that streamlines processes and minimizes technical distractions.
For Team Leads
Core Need: An automated workflow solution that provides transparency and team autonomy.
For Marketing Teams
Core Need: A centralized collaboration platform that synchronizes efforts, automates distribution, and optimizes performance.
Define
Phase
Define Phase
Establish a user-centered foundationfor ideation and solution development.
Establish a user- centered foundation for ideation and solution development.
Establish a user-centered foundation for ideation and solution development.
I focused on content editors as the primary target group,
using insights from the Empathize Phase to deeply understand
their needs. I started with a clear problem statement and developed
a user persona, empathy map, user scenario, and detailed user journey.
I focused on content editors as the
primary target group, using insights
from the Empathize Phase to deeply
understand their needs. I started with
a clear problem statement and developed
a user persona, empathy map, user
scenario, and detailed user journey.
Problem Statement
Fragmented workflows across multiple tools create inefficiencies,
increase workload, and lead to burnout. This disjointed process
results in inconsistent content quality, misalignment between
teams, and reduced productivity and creativity.
Fragmented workflows across
multiple tools create inefficiencies,
increase workload, and lead to
burnout. This disjointed process
results in inconsistent content
quality, misalignment between
teams, and reduced productivity and creativity.
Fragmented workflows across multiple tools create inefficiencies, increase workload, and
lead to burnout. This disjointed process
results in inconsistent content quality,
misalignment between teams, and
reduced productivity and creativity.
The problem statement identifies user challenges, highlights their importance, and sets the foundation for meaningful solutions.
User Persona
Daniel Ravid
27
Content Editor
Haifa
Low
Single
Bio
Daniel, a new content creator at a small marketing agency, manages projects with
tight deadlines. Overwhelmed by scheduling and time management, she seeks
a tool to automate tasks, streamline her workflow, and focus on content creation.
Pain Points
Using too many tools.
Stress limits creativity.
Technologically challenged.
Motivations
To be recognized for quality content.
To deliver on time with less stress.
Create content without barriers.
Goals
Streamline content creation.
Ensure consistent brand voice.
To become a team lead.
Daniel Ravid
27
Content Editor
Haifa
Low
Single
Bio
Daniel, a new content creator at a small marketing agency, manages projects with tight deadlines.
Pain Points
Using too many tools.
Stress limits creativity.
Technologically challenged.
Motivations
To be recognized for quality content.
To deliver on time with less stress.
Create content without barriers.
Goals
Streamline content creation.
Ensure consistent brand voice.
To become a team lead.
Daniel Ravid
27
Content Editor
Haifa
Low
Single
Bio
Daniel, a new content creator
at a small marketing agency,
manages projects with tight deadlines.
Pain Points
Using too many tools.
Stress limits creativity.
Technologically challenged.
Motivations
To be recognized for quality content.
To deliver on time with less stress.
Create content without barriers.
Goals
Streamline content creation.
Ensure consistent brand voice.
To become a team lead.
Empathy Map
Says
“Switching between systems wastes my time.”
“I want to focus on my content creation.”
“Why is organizing content so chaotic?”
Thinks
“I’m exhausted fixing problems that shouldn’t exist.”
“I wish someone else could handle the tech part.”
“I feel alone in struggling with this.”
Feels
Frustrated by inefficient workflows.
Overwhelmed by technical complexity.
Drained and uninspired due to repetitive tasks.
Does
Juggles multiple niche-specific tools
Fixes errors caused by disjointed systems.
Manages content and deadlines under pressure.
Says
“Switching between systems
wastes my time.”
“I want to focus on mycontent creation.”
“Why is organizing content so chaotic?”
Thinks
“I’m exhausted fixing problems
that shouldn’t exist.”
“I wish someone else could
handle the tech part.”
“I feel alone in struggling with this.”
Feels
Frustrated by inefficient workflows.
Overwhelmed by technical complexity.
Drained and uninspired due to repetitive tasks.
Does
Juggles multiple niche-specific tools
Fixes errors caused by
disjointed systems.
Manages content and
deadlines under pressure.
Says
“Switching between systems wastes my time.”
“I want to focus on my content creation.”
“Why is organizing content so chaotic?”
Thinks
“I’m exhausted fixing problems that shouldn’t exist.”
“I wish someone else could handle the tech part.”
“I feel alone in struggling with this.”
Feels
Frustrated by inefficient workflows.
Overwhelmed by technical complexity.
Drained and uninspired due to repetitive tasks.
Does
Juggles multiple niche-specific tools
Fixes errors caused by disjointed systems.
Manages content and deadlines under pressure.
User Scenario
Overwhelmed by her workload, Daniel logs into the CMS,
checks the calendar, prioritizes tasks, and uses AI scheduling
to break them into steps. The system estimates time for
each task and suggests tailored schedules, helping Daniel
choose the best option for clarity and efficiency.
Overwhelmed by her workload, Daniel logs into the CMS,
checks the calendar, prioritizes tasks, and uses AI scheduling
to break them into steps. The system estimates time for
each task and suggests tailored schedules, helping Daniel
choose the best option for clarity and efficiency.
Overwhelmed by her workload, Daniel logs into
the CMS, checks the calendar, prioritizes tasks,
and uses AI scheduling to break them into steps.
The system estimates time for each task and
suggests tailored schedules, helping Daniel
choose the best option for clarity and efficiency.
User Journey
I’ve mapped out the end-to-end experience of content creators like Daniel.
The journey covers key phases: Discovery, Onboarding, Management,
Content Creation, Publishing, and Analytics. Each phase includes:
I’ve mapped out the end-to-end
experience of content creators like
Daniel. The journey covers key
phases: Discovery, Onboarding,
Management, Content Creation,
Publishing, and Analytics.
I’ve mapped out the end-to-end experience of
content creators like Daniel. The journey covers
key phases: Discovery, Onboarding,
Management, Content Creation, Publishing,
and Analytics. Each phase includes:
Actions
The steps users take at each stage of their journey.
The steps users take at each
stage of their journey.
Touchpoints
Key interactions with CONTENT.
Emotions
The emotional experience users feel at each phase.
The emotional experience
users feel at each phase.
Pain Points
Challenges faced throughout the journey.
Opportunities
Areas for improvement to enhance the user experience.
Areas for improvement to
enhance the user experience.
Discovery
Discovery
Onboarding
Operations
Creating
Publishing
Analytics
Action
The agency’s leadership recognizes inefficiencies in team workflows,
and explores CMS solutions to improve collaboration, scalability, and productivity.
Touchpoints
Vendor Websites & Reviews
CMS Comparison Guides & Reports
Product Demos & Free Trials
Industry Conferences & Webinars
Peer Recommendations & Case Studies
Social Media & Tech Communities
Emotions
🤔
Cautious
🤨
Skeptical
🤩
Excited
🙏
Hopeful
Pain Points
Unclear CMS Features
ROI Uncertainty
Learning Curve Concerns
Scalability Doubts
Integration Complexity
Decision Paralysis
Opportunities
Highlight: Efficiency, Cost, Scalability
Tailored Onboarding Plans
Provide an Easy Demo
Feature Comparison
Live Consultations & Q&A
Discovery
Onboarding
Operations
Creating
Publishing
Analytics
Action
The agency’s leadership recognizes
inefficiencies in team workflows, and
explores CMS solutions to improve
collaboration, scalability, and productivity.
Touchpoints
Vendor Websites & Reviews
CMS Comparison Guides
Product Demos & Free Trials
Industry Conferences
Peer Recommendations
Social Media & Communities
Emotions
🤔
Cautious
🤨
Skeptical
🤩
Excited
🙏
Hopeful
Pain Points
Unclear CMS Features
ROI Uncertainty
Learning Curve Concerns
Scalability Doubts
Integration Complexity
Decision Paralysis
Opportunities
Highlight: Efficiency, Cost, Scalability
Tailored Onboarding Plans
Provide an Easy Demo
Feature Comparison
Live Consultations & Q&A
Discovery
Onboarding
Operations
Creating
Publishing
Analytics
Action
The agency’s leadership recognizes
inefficiencies in team workflows, and
explores CMS solutions to improve
collaboration, scalability, and productivity.
Touchpoints
Vendor Websites & Reviews
CMS Comparison Guides
Product Demos & Free Trials
Industry Conferences
Peer Recommendations
Social Media & Communities
Emotions
🤔
Cautious
🤨
Skeptical
🤩
Excited
🙏
Hopeful
Pain Points
Unclear CMS Features
ROI Uncertainty
Learning Curve Concerns
Scalability Doubts
Integration Complexity
Decision Paralysis
Opportunities
Highlight: Efficiency, Cost, Scalability
Tailored Onboarding Plans
Provide an Easy Demo
Feature Comparison
Live Consultations & Q&A
Ideate
Phase
Ideate Phase
The Architecture of Thoughts.
The Architectureof Thoughts.
The Architectureof Thoughts.
Focusing on the Management aspects of the content editor's journey, I brainstormed solutions for organizing projects, prioritizing tasks, and improving team coordination.
The most impactful ideas were prioritized and translated into a full system site map, user flow, and wireframes, laying the groundwork for a more efficient management experience in CONTENT.
Focusing on the Management aspects of the
content editor's journey, I brainstormed
solutions for organizing projects, prioritizing
tasks, and improving team coordination.
The most impactful ideas were prioritized
and translated into a full system site map,
user flow, and wireframes, laying the
groundwork for a more efficient
management experience in CONTENT.
Focusing on the Management aspects of the content
editor's journey, I brainstormed solutions for organizing
projects, prioritizing tasks, and improving team coordination.
The most impactful ideas were prioritized and translated into
a full system site map, user flow, and wireframes, laying the
groundwork for a more efficient management experience in CONTENT.
Brainstorming
The brainstorming stage uncovers solutions to user pain points,
generates ideas, and guides the creation of user-centered features,
ensuring the product enhances functionality and experience.
It lays the foundation for addressing core challenges.
The brainstorming stage uncovers
solutions to user pain points,
generates ideas, and guides the
creation of user-centered features,
ensuring the product enhances
functionality and experience.
It lays the foundation for
addressing core challenges.
The brainstorming stage uncovers solutions
to user pain points, generates ideas, and
guides the creation of user-centered
features, ensuring the product enhances
functionality and experience. It lays the
foundation for addressing core challenges.
During the brainstorming stage, I focused on generating ideas to address user pain points in content creation management. I explored different categories to identify key features:
During the brainstorming stage, I focused on
generating ideas to address user pain points
in content creation management. I explored
different categories to identify key features:
During the brainstorming stage, I focused on generating ideas
to address user pain points in content creation management.
I explored different categories to identify key features:
Task & Project Management
Visual Tools
Team Collaboration
Automation & Smart Features
Idea Prioritization
By applying the MoSCoW method, I ensured that the product’s
most important features were prioritized, aligning with
both user needs and development goals.
By applying the MoSCoW method,
I ensured that the product’s
most important features were
prioritized, aligning with both user
needs and development goals.
By applying the MoSCoW method, I ensured
that the product’s most important features
were prioritized, aligning with both user
needs and development goals.
This approach allows for a focused, efficient development process that delivers maximum value in the shortest time.
This approach allows for a focused, efficient
development process that delivers maximum
value in the shortest time.
This approach allows for a focused, efficient development
process that delivers maximum value in the shortest time.
Must Have
These are critical features necessary for the CMS to address key user pain points and ensure smooth task and project management.
Task Prioritization
Essential for managing deadlines and workload efficiently.
AI Task Scheduling
Automates task allocation and rescheduling, critical for improving productivity.
Adaptive Workflow Timelines
Adjusts workflows in real-time to stay aligned with changing priorities.
Should Have
These features are important to enhance the user experience and improve
team collaboration, but can be implemented in later iterations if needed.
Task Tracking
Visual tracking tools to ensure tasks are on schedule, enhancing transparency.
Project Timelines
Visualizes milestones and deadlines for effective planning and management.
Proactive Virtual Assistant
Helps with task reminders and suggestions, improving overall workflow.
Kanban-Style Boards
Flexible, drag-and-drop task management for seamless workflow tracking.
Could Have
Features that would enhance the system's usability
and collaboration, but are not critical for the initial release.
Smart Workflow Builder
AI-driven tool for creating personalized workflows.
Live Collaboration Hubs
Real-time tools to enhance teamwork, added later for better cohesion.
Contextual Team Dashboards
Personalized views for tracking progress and deadlines.
AI Meeting Insights
Video-to-text summaries of key meeting takeaways.
Will Not Have
Features that are not prioritized for the current version
and will be deferred for later iterations.
Complex AI Features
Advanced content creation AI, not a focus for task and project management.
Advanced Visual Tools
Complex visualizations, to be explored in future releases.
Must Have
These are critical features necessary for the CMS to address key user pain points and ensure smooth task and project management.
Task Prioritization
Essential for managing deadlines and workload efficiently.
AI Task Scheduling
Automates task allocation and rescheduling, critical for improving productivity.
Adaptive Workflow Timelines
Adjusts workflows in real-time to stay aligned with changing priorities.
Should Have
These features are important to enhance the user experience and improve
team collaboration, but can be implemented in later iterations if needed.
Task Tracking
Visual tracking tools to ensure tasks are on schedule, enhancing transparency.
Project Timelines
Visualizes milestones and deadlines for effective planning and management.
Proactive Virtual Assistant
Helps with task reminders and suggestions, improving overall workflow.
Kanban-Style Boards
Flexible, drag-and-drop task management for seamless workflow tracking.
Could Have
Features that would enhance the system's usability
and collaboration, but are not critical for the initial release.
Smart Workflow Builder
AI-driven tool for creating personalized workflows.
Live Collaboration Hubs
Real-time tools to enhance teamwork, added later for better cohesion.
Contextual Team Dashboards
Personalized views for tracking progress and deadlines.
AI Meeting Insights
Video-to-text summaries of key meeting takeaways.
Will Not Have
Features that are not prioritized for the current version
and will be deferred for later iterations.
Complex AI Features
Advanced content creation AI, not a focus for task and project management.
Advanced Visual Tools
Complex visualizations, to be explored in future releases.
Must Have
These are critical features necessary for the CMS to address key user pain points and ensure smooth task and project management.
Task Prioritization
Essential for managing deadlines and workload efficiently.
AI Task Scheduling
Automates task allocation and rescheduling, critical for improving productivity.
Adaptive Workflow Timelines
Adjusts workflows in real-time to stay aligned with changing priorities.
Should Have
These features are important to enhance the user experience and improve
team collaboration, but can be implemented in later iterations if needed.
Task Tracking
Visual tracking tools to ensure tasks are on schedule, enhancing transparency.
Project Timelines
Visualizes milestones and deadlines for effective planning and management.
Proactive Virtual Assistant
Helps with task reminders and suggestions, improving overall workflow.
Kanban-Style Boards
Flexible, drag-and-drop task management for seamless workflow tracking.
Could Have
Features that would enhance the system's usability
and collaboration, but are not critical for the initial release.
Smart Workflow Builder
AI-driven tool for creating personalized workflows.
Live Collaboration Hubs
Real-time tools to enhance teamwork, added later for better cohesion.
Contextual Team Dashboards
Personalized views for tracking progress and deadlines.
AI Meeting Insights
Video-to-text summaries of key meeting takeaways.
Will Not Have
Features that are not prioritized for the current version
and will be deferred for later iterations.
Complex AI Features
Advanced content creation AI, not a focus for task and project management.
Advanced Visual Tools
Complex visualizations, to be explored in future releases.
Sita Map
Design
Phase
Design Phase
From Ideas to Impact: Crafting High-Fidelity Visuals
The focus was on designing screens that streamline task scheduling
and work processes, ensuring an intuitive, efficient experience.
The design decisions were guided by user needs and pain points,
creating a user-friendly interface that enhances productivity and workflow.
Design Phase
From Ideas toImpact: CraftingHigh-Fidelity Visuals
The focus was on designing screens that streamline task scheduling
and work processes, ensuring an intuitive, efficient experience.
The design decisions were guided by user needs and pain points, creating
a user-friendly interface that enhances productivity and workflow.
Design Phase
From Ideas to Impact: CraftingHigh-Fidelity Visuals
The focus was on designing screens
that streamline task scheduling
and work processes, ensuring an
intuitive, efficient experience.
The design decisions were guided by
user needs and pain points, creating
a user-friendly interface that
enhances productivity and workflow.
Colors
Designing a Clear and Impactful UIThrough Thoughtful Color Choices.
I chose a deep indigo as the primary color to convey trust and guide focus toward
key actions. The warm secondary color brings energy to the interface and draws
attention to important elements. For the base, I use a soft light tone to maintain a clean, readable layout, and a dark gray to provide strong contrast for text and darker
sections. Together, these colors create a modern, accessible, and visually balanced UI.
Colors
Designing a Clear and Impactful UIThrough Thoughtful Color Choices.
I chose a deep indigo as the primary color to convey trust and guide focus toward
key actions. The warm secondary color brings energy to the interface and draws
attention to important elements. For the base, I use a soft light tone to maintain a
clean, readable layout, and a dark gray to provide strong contrast for text and darker
sections. Together, these colors create a modern, accessible, and visually balanced UI.
Colors
Designing a Clear andImpactful UI Through Thoughtful Color Choices.
I chose a deep indigo as the primary
color to convey trust and guide focus
toward key actions. The warm
secondary color brings energy to the
interface and draws attention to
important elements. For the base,
I use a soft light tone to maintain a
clean, readable layout, and a dark
gray to provide strong contrast for
text and darker sections. Together,
these colors create a modern,
accessible, and visually balanced UI.
Colors
Designing a Clear and Impactful UIThrough Thoughtful Color Choices.
I chose a deep indigo as the primary color to convey trust and guide focus toward
key actions. The warm secondary color brings energy to the interface and draws
attention to important elements. For the base, I use a soft light tone to maintain a
clean, readable layout, and a dark gray to provide strong contrast for text and darker
sections. Together, these colors create a modern, accessible, and visually balanced UI.
Primary
Color
Primary
Color
Primary
Color
#2F257C
#2F257C
Secondary
Color
Secondary
Color
Secondary
Color
#F4AC45
#F4AC45
Base
Color
Base
Color
Base
Color
#F7F7FD
#F7F7FD
Base
Color
Base
Color
Base
Color
#1C1C1C
#1C1C1C
Typography
Fredoka
Fredoka
Ag
Ag
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()
Inter
Inter
Ag
Ag
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()
Display 2xl
Font size: 72px / 4.5rem | Line height: 90px / 5.625rem | Letter spacing: -1%
Font size: 72px / 4.5rem | Line height: 90px / 5.625rem | Letter spacing: -1%
Display xl
Font size: 60px / 3.75rem | Line height: 72px / 4.5rem | Letter spacing: -1%
Font size: 60px / 3.75rem | Line height: 72px / 4.5rem | Letter spacing: -1%
Display lg
Font size: 48px / 3rem | Line height: 60px / 3.75rem | Letter spacing: -1%
Font size: 48px / 3rem | Line height: 60px / 3.75rem | Letter spacing: -1%
Display md
Font size: 36px / 2.25rem | Line height: 44px / 2.75rem | Letter spacing: -1%
Font size: 36px / 2.25rem | Line height: 44px / 2.75rem | Letter spacing: -1%
Display sm
Font size: 24px / 1.5rem | Line height: 36px / 2rem
Display xs
Font size: 20px / 1.5rem | Line height: 30px / 1.875rem
Visual Design
Login Page
Dashboard
Calendar
Main Tasks
Kanban View
AI-Task Schedule
AI-Task In Progress
AI-Task Edit
Calendar Expand
Login Page
Dashboard
Calendar
Main Tasks
Kanban View
AI-Task Schedule
AI-Task In Progress
AI-Task Edit
Calendar Expand
Login Page
Dashboard
Calendar
Main Tasks
Kanban View
AI-Task Schedule
AI-Task In Progress
AI-Task Edit
Calendar Expand
Prototype
Want a closer look?
View the full Figma prototype here.
Want a closer look?
View the full Figma
prototype here.
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